A Digital Home for Your Fitness Business | UNBRKN

For independent fitness pros

Attract more clients. Keep them engaged. Sell more. All in one place.

Your website, online classes, client shared community, events, digital products and email marketing—built around your fitness brand.

Built for independent fitness coaches, trainers & boutique studios.

The gap

Your clients shouldn’t disappear when the session ends.

What you’ve already built

  • Expertise
  • Trust
  • Relationships
  • A client base
  • Content
  • A personal brand

Where it lives

  • Instagram
  • Booking software
  • Email
  • Zoom
  • WhatsApp / text
  • Video platforms
  • A course platform
  • A community app
  • A basic website

Sound familiar?

  • “I have clients, but I don’t have a real digital home for them.”
  • “My clients disappear between sessions.”
  • “I have videos, but they’re scattered everywhere.”
  • “I have an audience, but I’m not monetizing it properly.”
You don’t need all of these to be true.

We turn those disconnected pieces into one digital customer experience.

What we build

Three things that turn your expertise into a business.

01

A Website That Actually Sells Your Expertise

UNBRKN-style fitness website mockup shown on a laptop and phone, with a coaching hero section and an upcoming classes schedule
  • Captures leads
  • Explains your offers clearly
  • Sells your programs
  • Books consultations
  • Collects payments
  • Showcases your expertise
  • Turns visitors into customers

Your website becomes part of your sales process.

02

A Community Your Clients Want to Stay In

UNBRKN-style community app showing a group's activity feed, a members list and a club page with an organizer and members
  • Join groups
  • Take part in challenges
  • Attend events
  • Access classes
  • Ask questions
  • Connect with other members
  • Unlock exclusive content

Keep the relationship going between workouts.

03Where growth comes from

New Revenue From the Clients You Already Have

UNBRKN-style online course and program dashboard showing an 8-week strength foundations course, progress tracking and a group training session
  • Memberships
  • Digital programs
  • Courses
  • Workshops
  • Online classes
  • Ticketed events
  • Premium communities

Stop selling only your time. Start building assets around your expertise.

The shift

From a pile of logins to one home.

Before

  • Website
  • Booking tool
  • Video platform
  • Email tool
  • Event platform
  • Community app
  • Manual follow-ups
  • Multiple logins

After

One branded digital home for your fitness business.

  1. 01Website
  2. 02Lead capture
  3. 03Booking / purchase
  4. 04Community
  5. 05Classes
  6. 06Events
  7. 07Email
  8. 08Repeat purchase

The idea in one line: Website → Lead → Client → Community → Engagement → Additional purchase → Long-term customer.

Not another app

You don’t need more software. You need less friction.

Most fitness professionals already use several tools. The problem usually isn’t a lack of technology. It’s that the technology is fragmented, and your clients feel it.

  • One connected experienceWe give you a single digital experience under your own brand.
  • We consolidate, not demolishWe can bring many parts of the customer journey into one place. We won’t pretend to replace everything.
  • Keep what already worksWhere a tool you rely on does its job well, we integrate with it.
Coach checking in with a small group of clients seated on the floor of a modern boutique fitness studio

How it works

We do the complicated setup. You keep coaching.

  1. 01

    We Build

    We build the digital infrastructure around your existing fitness business.

  2. 02

    You Bring Your Expertise

    Your programs, classes, videos, brand, offers and client relationships become the foundation.

  3. 03

    You Grow

    Use your new digital home to attract leads, engage clients, launch programs, run events and create recurring revenue.

Who it’s for

Built for ambitious, independent fitness entrepreneurs.

Online Fitness Coaches

Turn coaching expertise into memberships, programs and communities.

Personal Trainers

Build revenue streams beyond one-to-one sessions.

Boutique Fitness Studios

Extend the studio experience beyond the physical location.

Women’s Fitness Businesses

Create an environment where clients can train, connect, learn and stay engaged.

Specialist Coaches

Strength, mobility, rehabilitation, yoga, Pilates, running, nutrition and other niches.

Not built for big-box gyms or enterprise chains. Built for people who know their clients by name.

What you get

Not a feature checklist. A business system.

Attract people, keep them engaged, and earn more from the audience you’ve already built.

Attract

Get found and get chosen.

  • Professional website
  • Lead capture
  • Booking integration

Engage

Give clients a reason to keep showing up.

  • Online classes
  • On-demand videos
  • Private groups
  • Forums & discussions
  • Events
  • Customer engagement
Where growth comes from

Monetize

Earn more without adding more training hours.

  • Paid memberships
  • Courses
  • Digital product sales
  • Ticket sales
  • Email marketing
  • Automated follow-ups

Each dot is a client. The dark ones joined a membership.

The math

You don’t need hundreds of new clients.

Digital infrastructure can create more ways to earn from the people who already trust you. Here’s a simple illustration.

Active clients50
Join a $25/month digital membership15
Additional recurring revenue$375/mo

This is an illustration, not a promise. The figure is before payment processing and other costs, and your results will depend on your clients, your offers and how you run them.

The same system can also support:

  • Paid workshops
  • Digital programs
  • Challenges
  • Events
  • Premium communities

Pricing

One offer. Straightforward pricing.

No tiers to decode and no add-ons to guess at.

Founding Partner pricing is available to our first group of fitness businesses while we build our partner community.

Founding Partner
$179per month
$449$219one-time setup
$179per month, billed quarterly

No setup fee when you pay quarterly.

$149per month, billed yearly

No setup fee + 2 months free when you pay yearly.

  • Custom fitness business website
  • Hosting and technical infrastructure
  • Online classes
  • Client community
  • Groups and discussions
  • Events and ticket sales
  • Digital product and membership setup
  • Email marketing setup
  • Automated customer follow-up
  • Initial onboarding
  • Ongoing technical support
Become a Founding PartnerBecome a Partner

Let’s see if your business is a fit.

The alternative

Assembling it yourself, or one digital home.

The typical stack

Six tools, six logins

Websitelogin
Coaching platformlogin
Community platformlogin
Email softwarelogin
Video platformlogin
Event platformlogin
Multiple integrations to keep workingupkeep

unbrkn.fitness

One connected experience

Website+ Classes+ Community+ Events+ Email+ Monetization

This is a simplification of your infrastructure, not a promise that it costs less. What you’d pay for a self-assembled stack depends on the tools you choose.

Questions

What fitness pros usually ask first.

“I already have a website.”

That’s fine. We look at your current setup first instead of assuming you need to replace everything.

“I already use Trainerize, Mindbody or another platform.”

Our goal isn’t necessarily to replace every tool. We identify where your current stack works and where your customer experience can be improved.

“I don’t have an online community.”

You don’t need one today. We help you create one around the clients and programs you already have.

“I don’t have enough content.”

Start with the content and programs you already deliver. The system grows with your business.

“I’m not technical.”

That’s exactly why the service is done-for-you.

“Will I need to manage everything myself?”

No. We handle the technical setup and infrastructure so you can focus on your clients and your coaching business.

Ready when you are

You already built the business. Now build the infrastructure around it.

Your expertise is the product. Your clients are the community. Your digital infrastructure should connect the two.

Applying is free and doesn’t commit you to anything.